Singo Africa Joins StayinFront’s Channel Partner Network to Deliver SaaS Mobile Field Force Automation and CRM Solutions Across East and South Africa

FAIRFIELD, NJ – July 19, 2016StayinFront, the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions, today announced the appointment of Singo Africa as a channel partner across East and South Africa.

Singo Africa is a leading provider of business consulting and technology services to the manufacturing and supply chain sectors. As an approved StayinFront partner, Singo Africa will market, deliver and support StayinFront TouchCG® and StayinFront TouchCG LT™ and help increase sales force effectiveness for consumer goods and related industries.

StayinFront has been recognized by Gartner as offering the most highly-configurable mobile retail execution and selling solution and was ranked Best In Class for guided selling, analytical insights and mobile UX in the 2016 POI Retail Execution Vendor Panorama. Its solutions are used by businesses of all sizes – from global Fortune 500 companies and distributors to niche manufacturers and contract sales organizations – to standardize best practices, improve visibility and increase selling opportunities. 

“Singo Africa provides a range of software and technology services to manufacturing and supply chain customers in the countries of the EAC (East African Community) and the SADC (South African Development Community),” said Mosi Barakael, Supply Chain Consultant Lead at Singo Africa. “With StayinFront’s world-leading field force automation and CRM solutions, we can optimize the performance of sales reps, merchandisers and van delivery personnel of consumer goods manufacturers and distributors across the region.”

“StayinFront is actively expanding into emerging markets and we’re pleased to have Singo Africa as a partner in the fast-growing countries of East and South Africa,” said Alan El-Kadhi, Director of Global Channel Partner Development at StayinFront.  “Singo Africa’s experience and reach will enable many more organizations to do more, know more and sell more with StayinFront’s solutions.”

The StayinFront Partner Channel Program provides partners a full complement of resources, including sales and marketing resources, training, and technical assistance to ensure rapid implementation and ongoing quality client support services.

About Singo Africa Ltd

Singo Africa is a leading supplier of software and technology services to the manufacturing and supply chain sectors. In addition to StayinFront’s solutions, Singo Africa provides ERP, Warehouse Management, HR & Payroll, Asset Management, and Business Intelligence software. Singo Africa services customers in the East African Community (Burundi, Kenya, Rwanda, Uganda and the United Republic of Tanzania) and the South African Development Community (Angola, Botswana, Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia, and Zimbabwe). For more details about Singo Africa, visit

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details about StayinFront products and solutions, visit



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